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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Augmented Reality (AR) and Virtual Reality (VR) in Marketing and Advertising: Pioneering Innovations in Ghana’s Communication Landscape · Sankore

Augmented Reality (AR) and Virtual Reality (VR) in Marketing and Advertising: Pioneering Innovations in Ghana’s Communication Landscape

2026Smart innovation, systems and technologiesPublication

10.1007/978-981-95-1361-1_38 Full text0 citations

Authors

8 authors across 2 institutions in 1 country.

Prince Kelvin OwusuFirst authorCorresponding
- Ghana Communication Technology University (GH)
Philomina Pomaah Ofori
- Ghana Communication Technology University (GH)
Moses Aggor
- Ghana Communication Technology University (GH)
Gibson Afriyie Owusu
- Ghana Communication Technology University (GH)
Jefferson Oduro Asiamah
- Presbyterian University, Ghana (GH)
Martins Larweh Nuertey
- Ghana Communication Technology University (GH)
Joseph Djossou Akwetey
- Ghana Communication Technology University (GH)
Joel Nana Sarfo KonaduSenior author
- Ghana Communication Technology University (GH)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Augmented Reality Applicationslevel 3 · 0.65
Virtual Reality Applications and Impactslevel 3 · 0.24
Consumer Retail Behavior Studieslevel 3 · 0.01

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 5, 2026
2026 · Smart innovation, systems and technologies · 0 citations
https://openalex.org/W7118010017