TRADITION, LANGUAGE, AND HERITAGE IN THE MARKETPLACE: EXPLORING THE CULTURAL DETERMINANTS OF BRAND ENGAGEMENT THROUGH PLS-SEM
2025DOAJ (DOAJ: Directory of Open Access Journals)JournalOpen access
10.5281/zenodo.17965851Full text1 citations
2025DOAJ (DOAJ: Directory of Open Access Journals)JournalOpen access
10.5281/zenodo.17965851Full text1 citations
1 authors.
as printed: Oyedele, Oloruntoba
Assignment is probabilistic — a work belongs to several fields in proportions.
Several sources describing one work is the point — it means the record rests on more than one authority.
2025 · DOAJ (DOAJ: Directory of Open Access Journals) · 1 citations
https://openalex.org/W7116080321