Social media stars: how influencers shape consumer’s behavior on Instagram
2024Spanish Journal of Marketing - ESICJournalOpen access
10.1108/sjme-09-2023-0257Full text17 citations
2024Spanish Journal of Marketing - ESICJournalOpen access
10.1108/sjme-09-2023-0257Full text17 citations
3 authors across 4 institutions in 4 countries.
Assignment is probabilistic — a work belongs to several fields in proportions.
Several sources describing one work is the point — it means the record rests on more than one authority.
2024 · Spanish Journal of Marketing - ESIC · 17 citations
https://openalex.org/W4400015529