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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Influence of digital marketing strategies on brand loyalty: An analytical study

2025International Journal of Financial Management and EconomicsJournalOpen access

10.33545/26179210.2025.v8.i2.646 Full text0 citations

Authors

4 authors across 5 institutions in 3 countries.

Anjana SoniFirst author
Deepak Kumar
- UniMAC-GIJ (GH)
Nikita Udenia
Swati VermaSenior author

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Digital Marketing and Social Medialevel 3 · 0.71
Consumer Behavior in Brand Consumption and Identificationlevel 3 · 0.04
Technology Adoption and User Behaviourlevel 3 · 0.03

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 5, 2026
2025 · International Journal of Financial Management and Economics · 0 citations
https://openalex.org/W7103899756

Influence of digital marketing strategies on brand loyalty: An analytical study · Sankore