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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

INVESTIGATING THE DETERMINANTS OF BRAND EQUITY AND THEIR INFLUENCE ON CONSUMER PURCHASING BEHAVIOUR IN EMERGING MARKETS

2025International Journal of Entrepreneurial KnowledgeJournalOpen access

10.37335/ijek.v13i2.323 Full text0 citations

Authors

3 authors across 2 institutions in 2 countries.

George Dominic EwurFirst author
- Durban University of Technology (ZA)
as printed: George Domonic Ewur
J. P. Govender
- Durban University of Technology (ZA)
as printed: Jeevarathnam Parthasarathy Govender
John AmoahSenior author
- Takoradi Technical University (GH)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Consumer Behavior in Brand Consumption and Identificationlevel 3 · 0.53
Consumer Market Behavior and Pricinglevel 3 · 0.03
Innovation and Socioeconomic Developmentlevel 3 · 0.03

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 8, 2026
2025 · International Journal of Entrepreneurial Knowledge · 0 citations
https://openalex.org/W4417422444

INVESTIGATING THE DETERMINANTS OF BRAND EQUITY AND THEIR INFLUENCE ON CONSUMER PURCHASING BEHAVIOUR IN EMERGING MARKETS · Sankore