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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Assessing Intangible Value: The Mediating Roles of WOM and Brand Credibility in Quality and Equity Nexus in Emerging Market

2025International Review of Management and MarketingJournalOpen access

10.32479/irmm.20152 Full text0 citations

Authors

2 authors across 2 institutions in 2 countries.

Peter Kwasi OppongFirst author
- Kwame Nkrumah University of Science and Technology (GH)
Haruna MaamaSenior author
- Durban University of Technology (ZA)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Consumer Behavior in Brand Consumption and Identificationlevel 3 · 0.29
Digital Marketing and Social Medialevel 3 · 0.09
Wine Industry and Tourismlevel 3 · 0.06

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 8, 2026
2025 · International Review of Management and Marketing · 0 citations
https://openalex.org/W4416121291

Assessing Intangible Value: The Mediating Roles of WOM and Brand Credibility in Quality and Equity Nexus in Emerging Market · Sankore