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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Understanding the moderating role of E-WoM and traditional media advertisement toward fast-food joint selection: a uses and gratifications theory

2022Journal of Foodservice Business ResearchJournal

10.1080/15378020.2022.2070450 Full text18 citations

Authors

2 authors across 2 institutions in 2 countries.

Abdul Bashiru JibrilFirst authorCorresponding
- International University of Rabat (MA)
Daniel Edem AdzovieSenior author
- University of Cape Coast (GH)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Digital Marketing and Social Medialevel 3 · 1.00
Culinary Culture and Tourismlevel 3 · 1.00
Consumer Behavior in Brand Consumption and Identificationlevel 3 · 0.99

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

crossrefseen September 6, 2026
2022 · Journal of Foodservice Business Research · 15 citations
10.1080/15378020.2022.2070450
openalexseen September 9, 2026
2022 · Journal of Foodservice Business Research · 18 citations
https://openalex.org/W4229035252

Understanding the moderating role of E-WoM and traditional media advertisement toward fast-food joint selection: a uses and gratifications theory · Sankore