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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Exploring the effects of employee-based brand equity on customer satisfaction in 3 Star Hotels

2025Journal of Contemporary Marketing ScienceJournal

10.1108/jcmars-01-2025-0004 Full text0 citations

Authors

3 authors across 8 institutions in 3 countries.

Ebenezer MalcalmFirst author
Esther Asiedu
Mohammed MajeedSenior author
- Tamale Teaching Hospital (GH)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Customer Service Quality and Loyaltylevel 3 · 1.00
Consumer Behavior in Brand Consumption and Identificationlevel 3 · 1.00
Digital Marketing and Social Medialevel 3 · 1.00

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 5, 2026
2025 · Journal of Contemporary Marketing Science · 0 citations
https://openalex.org/W4412838199

Exploring the effects of employee-based brand equity on customer satisfaction in 3 Star Hotels · Sankore