Positioning strategies for B2B service markets
2022Industrial Marketing ManagementJournal
10.1016/j.indmarman.2022.09.010Full text19 citations
2022Industrial Marketing ManagementJournal
10.1016/j.indmarman.2022.09.010Full text19 citations
3 authors across 2 institutions in 1 country.
Assignment is probabilistic — a work belongs to several fields in proportions.
Several sources describing one work is the point — it means the record rests on more than one authority.
2022 · Industrial Marketing Management · 17 citations
10.1016/j.indmarman.2022.09.010
2022 · Industrial Marketing Management · 19 citations
https://openalex.org/W4297025049