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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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What we cover

Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

The Effect of Brand Engagement on Brand Equity: The Role of Value Co-creation in the Hospitality Sector of Emerging Markets

2025Journal of African BusinessJournal

10.1080/15228916.2025.2486834 Full text0 citations

Authors

4 authors across 2 institutions in 1 country.

Abdul‐Razak AbubakariFirst author
- Tamale Technical University (GH)
- Tamale Teaching Hospital (GH)
as printed: Abdul-Razak Abubakari
Mohammed MajeedCorresponding
- Tamale Technical University (GH)
- Tamale Teaching Hospital (GH)
Gideon Awini
- Tamale Technical University (GH)
- Tamale Teaching Hospital (GH)
Ahmed SakaraSenior author
- Tamale Technical University (GH)
- Tamale Teaching Hospital (GH)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Digital Marketing and Social Medialevel 3 · 1.00
Service and Product Innovationlevel 3 · 1.00
Consumer Behavior in Brand Consumption and Identificationlevel 3 · 0.99

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 5, 2026
2025 · Journal of African Business · 0 citations
https://openalex.org/W4409435827

The Effect of Brand Engagement on Brand Equity: The Role of Value Co-creation in the Hospitality Sector of Emerging Markets · Sankore