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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

The Power of Media Sponsorships in Entertainment Marketing: Enhancing Brand Recognition and Consumer Engagement

2023International Journal of Multidisciplinary Research and Growth EvaluationJournalOpen access

10.54660/.ijmrge.2023.4.1.1027-1040 Full text5 citations

Authors

2 authors across 2 institutions in 1 country.

Abiola Ebunoluwa OnalajaFirst author
- Development Research and Projects Centre (NG)
Bisayo Oluwatosin OtokitiSenior author
- Kwara State University (NG)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Digital Marketing and Social Medialevel 3 · 0.98
Consumer Behavior in Brand Consumption and Identificationlevel 3 · 0.94
Marketing and Advertising Strategieslevel 3 · 0.92

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2023 · International Journal of Multidisciplinary Research and Growth Evaluation · 5 citations
https://openalex.org/W4409079670

The Power of Media Sponsorships in Entertainment Marketing: Enhancing Brand Recognition and Consumer Engagement · Sankore