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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Mobile Marketing and Consumer’s Purchase Decisions among Students of Tertiary Institutions in Akwa Ibom State

2024International Journal of Entrepreneurship and Business InnovationJournalOpen access

10.52589/ijebi-ibaap30h Full text5 citations

Authors

2 authors across 2 institutions in 1 country.

Samuel G. E.First author
- University of Uyo (NG)
Unyime E. U.Senior author
- Akwa Ibom State University (NG)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Technology Adoption and User Behaviourlevel 3 · 1.00
Digital Marketing and Social Medialevel 3 · 1.00
Marketing and Advertising Strategieslevel 3 · 0.98

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2024 · International Journal of Entrepreneurship and Business Innovation · 5 citations
https://openalex.org/W4391338839

Mobile Marketing and Consumer’s Purchase Decisions among Students of Tertiary Institutions in Akwa Ibom State · Sankore