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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

CRISIS MARKETING IN THE FMCG SECTOR: A REVIEW OF STRATEGIES NIGERIAN BRANDS EMPLOYED DURING THE COVID-19 PANDEMIC

2023International Journal of Management & Entrepreneurship ResearchJournalOpen access

10.51594/ijmer.v5i12.630 Full text5 citations

Authors

6 authors across 2 institutions in 2 countries.

Ifeoluwa Oreofe AdekuajoFirst author
Chioma Ann Udeh
Adekunle Abiola Abdul
Kelechi Chidiebere Ihemereze
Obiageli Chinwe Nnabugwu
- Nnamdi Azikiwe University (NG)
Chibuike DaraojimbaSenior author
- University of Pretoria (ZA)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

COVID-19 Pandemic Impactslevel 3 · 0.97

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2023 · International Journal of Management & Entrepreneurship Research · 5 citations
https://openalex.org/W4389300325

CRISIS MARKETING IN THE FMCG SECTOR: A REVIEW OF STRATEGIES NIGERIAN BRANDS EMPLOYED DURING THE COVID-19 PANDEMIC · Sankore