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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

When You Wear the Product, How Does It Project You? Assessing the Effectiveness of the Brand Equity Model for the GTP Brand in Ghana · Sankore

When You Wear the Product, How Does It Project You? Assessing the Effectiveness of the Brand Equity Model for the GTP Brand in Ghana

2025Book Chapter

10.1007/978-3-031-74657-4_4 Full text0 citations

Authors

4 authors across 4 institutions in 2 countries.

Celestine Tawiah BossoFirst authorCorresponding
- University of Ghana (GH)
William Kwesi Senayah
- Accra Technical University (GH)
Frank Frimpong Opuni
- Accra Technical University (GH)
Denis Hyams-SsekasiSenior author

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Consumer Behavior in Brand Consumption and Identificationlevel 3 · 1.00
Digital Marketing and Social Medialevel 3 · 1.00
Consumer Retail Behavior Studieslevel 3 · 0.99

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 5, 2026
2025 · 0 citations
https://openalex.org/W4408343916