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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Can location factors moderate the effects of the demographic composition of SME’s owner managers on the rate of mobile marketing technology (MMT) adoption?

2023PLoS ONEJournalOpen access

10.1371/journal.pone.0289734 Full text5 citations

Authors

4 authors across 4 institutions in 1 country.

Sunday C. EzeFirst authorCorresponding
- Bowen University (NG)
Hart O. Awa
- University of Port Harcourt (NG)
Vera C. Chinedu-Eze
- Michael Okpara University of Agriculture (NG)
Anthony Abiodun EniolaSenior author
- Landmark University (NG)
as printed: Anthony Eniola

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Technology Adoption and User Behaviourlevel 3 · 1.00
Digital Marketing and Social Medialevel 3 · 1.00
Consumer Retail Behavior Studieslevel 3 · 0.99

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2023 · PLoS ONE · 5 citations
https://openalex.org/W4386324052

Can location factors moderate the effects of the demographic composition of SME’s owner managers on the rate of mobile marketing technology (MMT) adoption? · Sankore