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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Brand Awareness as a Determinant of Students' Choice of a Higher Institution: Evidence from Students in a Ghanaian University

2025Information Management and Business ReviewJournalOpen access

10.22610/imbr.v17i1(i).4407 Full text0 citations

Authors

3 authors.

Michael Boakye YiadomFirst author
- Ho Technical University (GH)
Matthew Opoku Agyeman-Duah
- Ho Technical University (GH)
as printed: Mathew Opoku Agyeman-Duah
Christina Naa Ayertso LaryeaSenior author
- Ho Technical University (GH)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Management and Marketing Educationlevel 3 · 0.96
Consumer Behavior in Brand Consumption and Identificationlevel 3 · 0.95
Corporate Identity and Reputationlevel 3 · 0.91

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 5, 2026
2025 · Information Management and Business Review · 0 citations
https://openalex.org/W4408230704

Brand Awareness as a Determinant of Students' Choice of a Higher Institution: Evidence from Students in a Ghanaian University · Sankore