New Paradigms: Operationalising Push–Pull-Drag-Deter-Mooring Theory in Marketing
2024Publication
10.1007/978-3-031-65357-5_47Full text0 citations
2024Publication
10.1007/978-3-031-65357-5_47Full text0 citations
3 authors across 2 institutions in 1 country.
as printed: S. G. Nimako
as printed: E. A. Mackin
Assignment is probabilistic — a work belongs to several fields in proportions.
Several sources describing one work is the point — it means the record rests on more than one authority.
2024 · 0 citations
https://openalex.org/W4407233540