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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Effect of Packaging on Perceived Quality and Brand Loyalty: The Mediating Role of Brand Association in Over-the-Counter Market

2022Open Journal of Business and ManagementJournalOpen access

10.4236/ojbm.2022.101018 Full text20 citations

Authors

3 authors across 3 institutions in 1 country.

John Victor MensahFirst authorCorresponding
- University of Cape Coast (GH)
- Cape Coast Technical University (GH)
as printed: John Mensah
Peter Kwasi Oppong
- University of Energy and Natural Resources (GH)
Matilda AddaeSenior author
- University of Cape Coast (GH)
- Cape Coast Technical University (GH)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Consumer Packaging Perceptions and Trendslevel 3 · 1.00
Consumer Behavior in Brand Consumption and Identificationlevel 3 · 1.00
Consumer Retail Behavior Studieslevel 3 · 0.99

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

crossrefseen September 6, 2026
2022 · Open Journal of Business and Management · 12 citations
10.4236/ojbm.2022.101018
openalexseen September 5, 2026
2022 · Open Journal of Business and Management · 20 citations
https://openalex.org/W4205459701

Effect of Packaging on Perceived Quality and Brand Loyalty: The Mediating Role of Brand Association in Over-the-Counter Market · Sankore