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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Developing Conceptual Attribution Models for Cross-Platform Marketing Performance Evaluation

2023International Journal of Multidisciplinary Research and Growth EvaluationJournalOpen access

10.54660/.ijmrge.2023.4.2.844-854 Full text7 citations

Authors

6 authors across 4 institutions in 3 countries.

Omolola Temitope KufileFirst author
Oluwatolani Vivian Akinrinoye
Abiodun Yusuf Onifade
Onyinye Gift Ejike
Bisayo Oluwatosin Otokiti
- Kwara State University (NG)
Samuel Augustine UmezurikeSenior author
- Université d'Agriculture de Kétou (BJ)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Digital Marketing and Social Medialevel 3 · 0.89
Technology Adoption and User Behaviourlevel 3 · 0.79
Customer churn and segmentationlevel 3 · 0.72

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2023 · International Journal of Multidisciplinary Research and Growth Evaluation · 7 citations
https://openalex.org/W4411824835

Developing Conceptual Attribution Models for Cross-Platform Marketing Performance Evaluation · Sankore