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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Contemporary Marketing Practices in Africa: Challenges and Success Factors

2024Management for professionalsBook Chapter

10.1007/978-3-031-70384-3_14 Full text0 citations

Authors

1 authors.

Gloria K.Q. AgyapongFirst authorCorresponding
- University of Cape Coast (GH)
as printed: Gloria K. Q. Agyapong

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Customer Service Quality and Loyaltylevel 3 · 1.00
Consumer Retail Behavior Studieslevel 3 · 0.99
Digital Marketing and Social Medialevel 3 · 0.99

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

crossrefseen September 6, 2026
2024 · Management for Professionals · 0 citations
10.1007/978-3-031-70384-3_14
openalexseen September 5, 2026
2024 · Management for professionals · 0 citations
https://openalex.org/W4405448560

Contemporary Marketing Practices in Africa: Challenges and Success Factors · Sankore