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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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EXPLORING SECONDARY BRAND ASSOCIATIONS IN BUILDING BRAND EQUITY BEYOND COUNTRY OF ORIGIN: A CASE STUDY OF HISENSE · Sankore

EXPLORING SECONDARY BRAND ASSOCIATIONS IN BUILDING BRAND EQUITY BEYOND COUNTRY OF ORIGIN: A CASE STUDY OF HISENSE

2024Journal of Academy of Business and EconomicsJournalOpen access

10.18374/jabe-24-3.7 Full text0 citations

Authors

5 authors.

Peter Kwasi KodjieFirst author
- University of Professional Studies (GH)
as printed: Peter Kodjie
Juliana Akushika Andoh
- University of Professional Studies (GH)
as printed: Juliana Andoh
Michael Boadi Nyamekye
as printed: Michael Nyamekye
Akwasi Kantanka
Ayiku AndrewsSenior author

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Consumer Behavior in Brand Consumption and Identificationlevel 3 · 0.85
Management and Marketing Educationlevel 3 · 0.80
Entrepreneurship Studies and Influenceslevel 3 · 0.70

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 5, 2026
2024 · Journal of Academy of Business and Economics · 0 citations
https://openalex.org/W4403118606