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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Examining the influence of brand personality dimension on consumer buying decision: evidence from Ghana

2022Management & MarketingJournalOpen access

10.2478/mmcks-2022-0009 Full text24 citations

Authors

4 authors across 3 institutions in 3 countries.

Cleophas AttorFirst author
Abdul Bashiru Jibril
- International University of Rabat (MA)
John Amoah
- Takoradi Technical University (GH)
Miloslava ChovancovaSenior author

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Consumer Behavior in Brand Consumption and Identificationlevel 3 · 1.00
Digital Marketing and Social Medialevel 3 · 1.00
Customer Service Quality and Loyaltylevel 3 · 1.00

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2022 · Management & Marketing · 24 citations
https://openalex.org/W4285047536

Examining the influence of brand personality dimension on consumer buying decision: evidence from Ghana · Sankore