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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Business analytics in CRM: A comparative review of practices in the USA and Africa

2024World Journal of Advanced Research and ReviewsJournalOpen access

10.30574/wjarr.2024.21.2.0393 Full text5 citations

Authors

4 authors across 4 institutions in 2 countries.

Rhoda Adura AdeleyeFirst author
Ndubuisi Leonard Ndubuisi
- Rivers State University (NG)
Onyeka Franca AsuzuCorresponding
- Federal College of Fisheries and Marine Technology (NG)
Kehinde Feranmi AwonugaSenior author

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Big Data and Business Intelligencelevel 3 · 1.00
Customer churn and segmentationlevel 3 · 0.94

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2024 · World Journal of Advanced Research and Reviews · 5 citations
https://openalex.org/W4391625617

Business analytics in CRM: A comparative review of practices in the USA and Africa · Sankore