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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Transforming metaverse marketing into strategic agility in SMEs through mediating roles of IMT and CI: theoretical framework and research propositions

2024Journal of Contemporary Marketing ScienceJournal

10.1108/jcmars-08-2023-0034 Full text25 citations

Authors

1 authors.

Kwabena Abrokwah-LarbiFirst authorCorresponding
- Koforidua Technical University (GH)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Virtual Reality Applications and Impactslevel 3 · 1.00
Digital Marketing and Social Medialevel 3 · 0.95
Consumer Behavior in Brand Consumption and Identificationlevel 3 · 0.94

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 5, 2026
2024 · Journal of Contemporary Marketing Science · 25 citations
https://openalex.org/W4392754783

Transforming metaverse marketing into strategic agility in SMEs through mediating roles of IMT and CI: theoretical framework and research propositions · Sankore