Countries
Institutions
Fields
Rankings
Compare

Search institutions, scholars, countries and publications

Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

Built from

OpenAlex — works, authorships, subject classification
ROR — institutional identity
ORCID — researcher identity
Crossref — publisher confirmation

Browse

Countries
Institutions
Fields
Rankings
What we cover

Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Social Media Marketing and Customer Patronage of Fast Food Business in Calabar Metropolis

2024British Journal of Management and Marketing StudiesJournalOpen access

10.52589/bjmms-ml0um7v2 Full text6 citations

Authors

3 authors across 4 institutions in 1 country.

Christian A.First author
- Kwararafa University (NG)
- Federal University Lafia (NG)
Joseph A. M.
- University of Calabar (NG)
Samson E. A.Senior author
- University of Uyo (NG)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Digital Marketing and Social Medialevel 3 · 1.00
Technology Adoption and User Behaviourlevel 3 · 0.98
Marketing and Advertising Strategieslevel 3 · 0.98

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2024 · British Journal of Management and Marketing Studies · 6 citations
https://openalex.org/W4396240976

Social Media Marketing and Customer Patronage of Fast Food Business in Calabar Metropolis · Sankore