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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Introduction to Contemporary Retail Marketing in Emerging Economies: Ghana’s Supermarket Chains

2022Palgrave studies of marketing in emerging economiesBook ChapterOpen access

10.1007/978-3-031-11661-2_1 Full text0 citations

Authors

2 authors across 2 institutions in 2 countries.

David Eshun YawsonFirst author
- Ghana Institute of Management and Public Administration (GH)
Fred A. YamoahSenior author

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Consumer Retail Behavior Studieslevel 3 · 0.99
Consumer Market Behavior and Pricinglevel 3 · 0.98
Franchising Strategies and Performancelevel 3 · 0.96

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 5, 2026
2022 · Palgrave studies of marketing in emerging economies · 0 citations
https://openalex.org/W4312912624

Introduction to Contemporary Retail Marketing in Emerging Economies: Ghana’s Supermarket Chains · Sankore