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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

We need it: How Digital Marketing Tactics Influence the Purchasing Behaviour of Nigerian Millenials

2023KonfrontasiJournalOpen access

10.33258/konfrontasi2.v10i2.275 Full text7 citations

Authors

3 authors.

Oyenuga Michael OyedeleFirst author
- Veritas University (NG)
Akhaine Mary Enose
- Veritas University (NG)
Omale Sunday AlewoSenior author

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Digital Marketing and Social Medialevel 3 · 0.97
Marketing and Advertising Strategieslevel 3 · 0.94

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2023 · Konfrontasi · 7 citations
https://openalex.org/W4384698915

We need it: How Digital Marketing Tactics Influence the Purchasing Behaviour of Nigerian Millenials · Sankore