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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Digital analytics approach to understanding short video advertising in digital marketing

2022The Journal of Marketing Theory and PracticeJournal

10.1080/10696679.2022.2056487 Full text27 citations

Authors

5 authors across 4 institutions in 3 countries.

Prince Clement AddoFirst authorCorresponding
- University of Skills Training and Entrepreneurial Development (GH)
- Academic City College University (GH)
Samuel Kofi Akpatsa
Philip Nukpe
- Academic City College University (GH)
Asare Andy Ohemeng
Nora Bakabbey KulboSenior author

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Digital Marketing and Social Medialevel 3 · 1.00
Consumer Retail Behavior Studieslevel 3 · 1.00
Consumer Behavior in Brand Consumption and Identificationlevel 3 · 1.00

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 5, 2026
2022 · The Journal of Marketing Theory and Practice · 27 citations
https://openalex.org/W4283389560

Digital analytics approach to understanding short video advertising in digital marketing · Sankore