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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

What drives me there? The interplay of socio-psychological gratification and consumer values in social media brand engagement

2022Journal of Business ResearchJournalOpen access

10.1016/j.jbusres.2022.03.057 Full text79 citations

Authors

4 authors across 4 institutions in 3 countries.

Kofi Osei-FrimpongFirst author
- University of Professional Studies (GH)
Graeme McLean
Nazrul IslamCorresponding
Brigid Appiah OtooSenior author

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Digital Marketing and Social Medialevel 3 · 1.00
Consumer Behavior in Brand Consumption and Identificationlevel 3 · 1.00
Digital Communication and Languagelevel 3 · 0.98

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 5, 2026
2022 · Journal of Business Research · 79 citations
https://openalex.org/W4226213052

What drives me there? The interplay of socio-psychological gratification and consumer values in social media brand engagement · Sankore