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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Role, Characteristics and Critical Success Factors of Big Data (BD): Implications for Marketing in Africa

2022Palgrave studies of marketing in emerging economiesBook Chapter

10.1007/978-3-030-93499-6_10 Full text0 citations

Authors

3 authors across 3 institutions in 1 country.

Mohammed MajeedFirst authorCorresponding
- Tamale Technical University (GH)
- Tamale Teaching Hospital (GH)
Seidu Alhassan
- Tamale Technical University (GH)
- Tamale Teaching Hospital (GH)
Nana Arko-ColeSenior author
- University of Professional Studies (GH)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Big Data and Business Intelligencelevel 3 · 1.00
Customer churn and segmentationlevel 3 · 0.97
Competitive and Knowledge Intelligencelevel 3 · 0.95

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 5, 2026
2022 · Palgrave studies of marketing in emerging economies · 0 citations
https://openalex.org/W4285222281

Role, Characteristics and Critical Success Factors of Big Data (BD): Implications for Marketing in Africa · Sankore