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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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The Effect of Self-Service Technologies on Customer Experiences in Banking

2022International Journal of Online MarketingJournalOpen access

10.4018/ijom.299404 Full text0 citations

Authors

3 authors.

John Serbe MarfoFirst author
- Kwame Nkrumah University of Science and Technology (GH)
Matilda Kokui Owusu-Bio
- Kwame Nkrumah University of Science and Technology (GH)
Pasty AsamoahSenior author
- Kwame Nkrumah University of Science and Technology (GH)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Customer Service Quality and Loyaltylevel 3 · 1.00
Technology Adoption and User Behaviourlevel 3 · 1.00
Digital Marketing and Social Medialevel 3 · 1.00

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 5, 2026
2022 · International Journal of Online Marketing · 0 citations
https://openalex.org/W4221089861

The Effect of Self-Service Technologies on Customer Experiences in Banking · Sankore