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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Perception of Marketing Communication Practice: Evidence from Rural and Community Banks · Sankore

Perception of Marketing Communication Practice: Evidence from Rural and Community Banks

2022Palgrave studies of marketing in emerging economiesBook Chapter

10.1007/978-3-030-81337-6_7 Full text0 citations

Authors

3 authors across 2 institutions in 1 country.

Isaac TandohFirst author
- UniMAC-GIJ (GH)
Nicholas Oppong MensahCorresponding
- University of Energy and Natural Resources (GH)
Albert Anani-BossmanSenior authorCorresponding
- UniMAC-GIJ (GH)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Digital Marketing and Social Medialevel 3 · 1.00
Marketing and Advertising Strategieslevel 3 · 0.99
Customer Service Quality and Loyaltylevel 3 · 0.99

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 5, 2026
2022 · Palgrave studies of marketing in emerging economies · 0 citations
https://openalex.org/W4206656627