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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Introduction to Marketing Communications in Emerging Economies: Conceptual Issues and Empirical Evidence

2022Palgrave studies of marketing in emerging economiesBook Chapter

10.1007/978-3-030-81337-6_1 Full text0 citations

Authors

5 authors across 5 institutions in 3 countries.

Thomas Anning‐DorsonFirst author
- University of the Witwatersrand (ZA)
as printed: Thomas Anning-Dorson
Robert Ebo HinsonCorresponding
- University of Ghana (GH)
as printed: Robert E. Hinson
Stanley CoffieCorresponding
- Ghana Institute of Management and Public Administration (GH)
Genevieve BosahCorresponding
Ibn Kailan Abdul-HamidSenior author
- University of Professional Studies (GH)
- University of Ghana (GH)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Marketing and Advertising Strategieslevel 3 · 0.94

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 8, 2026
2022 · Palgrave studies of marketing in emerging economies · 0 citations
https://openalex.org/W4205825369

Introduction to Marketing Communications in Emerging Economies: Conceptual Issues and Empirical Evidence · Sankore