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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Effect of advertising on sales performance of fast-moving consumer goods in Akwa Ibom State

2023International Journal of Development and Management ReviewJournalOpen access

10.4314/ijdmr.v18i1.8 Full text9 citations

Authors

5 authors across 4 institutions in 1 country.

Joseph Akam MpuonFirst author
- Federal University of Technology Owerri (NG)
Maurice Efiom Eyo
- University of Calabar (NG)
Hodo Anna Eko
- University of Port Harcourt (NG)
- University of Uyo (NG)
Simpson Emen Akaninyene
- University of Port Harcourt (NG)
Samuel Grant EkeSenior author

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Business Strategies and Management Researchlevel 3 · 0.89
Marketing and Advertising Strategieslevel 3 · 0.81

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2023 · International Journal of Development and Management Review · 9 citations
https://openalex.org/W4387808347

Effect of advertising on sales performance of fast-moving consumer goods in Akwa Ibom State · Sankore