Mediating role of green marketing orientation in stakeholder risk and new product success relationship among European multinational enterprises in Ghana
2022Society and Business ReviewJournal
10.1108/sbr-02-2021-0035Full text32 citations
2022Society and Business ReviewJournal
10.1108/sbr-02-2021-0035Full text32 citations
3 authors across 3 institutions in 2 countries.
Assignment is probabilistic — a work belongs to several fields in proportions.
Several sources describing one work is the point — it means the record rests on more than one authority.
2022 · Society and Business Review · 32 citations
https://openalex.org/W4210833853