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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

PRODUCT DEVELOPMENT AND CUSTOMER LOYALTY: THE MEDIATING ROLE OF VISUAL BRANDING

2022Journal of Business & Economic AnalysisJournalOpen access

10.1142/s2737566823500068 Full text1 citations

Authors

3 authors across 3 institutions in 1 country.

George KankamFirst authorCorresponding
- University of Education, Winneba (GH)
as printed: GEORGE KANKAM
HENRY OKAI ARYEETEY
- University of Education, Winneba (GH)
Daniel Ato AdubahSenior author
- University of Education, Winneba (GH)
as printed: DANIEL ATO ADUBAH

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Consumer Behavior in Brand Consumption and Identificationlevel 3 · 0.98
Consumer Packaging Perceptions and Trendslevel 3 · 0.97
Digital Media and Visual Artlevel 3 · 0.97

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 5, 2026
2022 · Journal of Business & Economic Analysis · 1 citations
https://openalex.org/W4381739008

PRODUCT DEVELOPMENT AND CUSTOMER LOYALTY: THE MEDIATING ROLE OF VISUAL BRANDING · Sankore