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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Marketing Communications During a Pandemic: Perspective from a Developing Country

2022Palgrave studies of marketing in emerging economiesBook Chapter

10.1007/978-3-030-95581-6_5 Full text1 citations

Authors

1 authors.

Gloria K.Q. AgyapongFirst authorCorresponding
- University of Cape Coast (GH)
as printed: Gloria K. Q. Agyapong

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Digital Marketing and Social Medialevel 3 · 0.99
Marketing and Advertising Strategieslevel 3 · 0.97
COVID-19 Pandemic Impactslevel 3 · 0.95

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

crossrefseen September 6, 2026
2022 · Palgrave Studies of Marketing in Emerging Economies · 1 citations
10.1007/978-3-030-95581-6_5
openalexseen September 5, 2026
2022 · Palgrave studies of marketing in emerging economies · 1 citations
https://openalex.org/W4293203593

Marketing Communications During a Pandemic: Perspective from a Developing Country · Sankore