Digital Channels Catalysing Businesses in Fast-Expanding African Markets
2022Palgrave studies of marketing in emerging economiesBook Chapter
10.1007/978-3-030-83909-3_2Full text1 citations
2022Palgrave studies of marketing in emerging economiesBook Chapter
10.1007/978-3-030-83909-3_2Full text1 citations
4 authors across 4 institutions in 3 countries.
as printed: Robert E. Hinson
Assignment is probabilistic — a work belongs to several fields in proportions.
Several sources describing one work is the point — it means the record rests on more than one authority.
2022 · Palgrave studies of marketing in emerging economies · 1 citations
https://openalex.org/W4210422774