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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Social media celebrities and new world order. What drives purchasing behavior among social media followers?

2022Journal of Retailing and Consumer ServicesJournalOpen access

10.1016/j.jretconser.2022.103076 Full text85 citations

Authors

5 authors across 8 institutions in 6 countries.

Hamza Kaka Abdul WahabFirst author
- Accra Institute of Technology (GH)
Meng Tao
Anushree Tandon
Muhammad AshfaqCorresponding
Amandeep DhirSenior author
- North-West University (ZA)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Digital Marketing and Social Medialevel 3 · 1.00
Consumer Behavior in Brand Consumption and Identificationlevel 3 · 1.00
Impact of Technology on Adolescentslevel 3 · 0.99

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 8, 2026
2022 · Journal of Retailing and Consumer Services · 85 citations
https://openalex.org/W4285040439

Social media celebrities and new world order. What drives purchasing behavior among social media followers? · Sankore