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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Consumer empowerment through generative artificial intelligence: enhancing brand narrative with collaboration, creation, and communication

2025International Journal of AdvertisingJournal

10.1080/02650487.2025.2547545 Full text9 citations

Authors

2 authors across 2 institutions in 2 countries.

Yang FengFirst authorCorresponding
- African University College of Communications (GH)
Yuan SunSenior author

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

AI in Service Interactionslevel 3 · 0.29
Digital Marketing and Social Medialevel 3 · 0.02
Generational Differences and Trendslevel 3 · 0.02

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 5, 2026
2025 · International Journal of Advertising · 9 citations
https://openalex.org/W7128205154

Consumer empowerment through generative artificial intelligence: enhancing brand narrative with collaboration, creation, and communication · Sankore