Analysis of the effectiveness of Corporate Social Responsibility in brand marketing with AAKER Brand Equity and Daisy Wheel Models
2022Technium Social Sciences JournalJournalOpen access
10.47577/tssj.v30i1.6089Full text3 citations
2022Technium Social Sciences JournalJournalOpen access
10.47577/tssj.v30i1.6089Full text3 citations
2 authors.
Assignment is probabilistic — a work belongs to several fields in proportions.
Several sources describing one work is the point — it means the record rests on more than one authority.
2022 · Technium Social Sciences Journal · 3 citations
https://openalex.org/W4226206076