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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Xenocentrism and Consumer Buying Behavior: A Comparative Analysis of Malaysian vs. Nigerian Consumers

2022Journal of risk and financial managementJournalOpen access

10.3390/jrfm15020058 Full text16 citations

Authors

7 authors across 5 institutions in 3 countries.

Vimala VenugopalFirst author
Mário Nuno Mata
Chiemelie Benneth IlokaCorresponding
- Enugu State University of Science and Technology (NG)
Rui D. Dantas
Anabela Batista
João Xavier Rita
José Moleiro MartinsSenior author

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Consumer Behavior in Brand Consumption and Identificationlevel 3 · 1.00
Consumer Retail Behavior Studieslevel 3 · 0.99
Consumer Packaging Perceptions and Trendslevel 3 · 0.97

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Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2022 · Journal of risk and financial management · 16 citations
https://openalex.org/W4229049261

Xenocentrism and Consumer Buying Behavior: A Comparative Analysis of Malaysian vs. Nigerian Consumers · Sankore