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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

The effects of digital marketing communication on consumer buyer behaviour in the real estate sector · Sankore

The effects of digital marketing communication on consumer buyer behaviour in the real estate sector

2025The Business & Management ReviewJournalOpen access

10.24052/bmr/v15nu03/art-08 Full text1 citations

Authors

3 authors.

Michael Owusu-KyeiFirst author
- Ghana Communication Technology University (GH)
as printed: Michael Owusu- Kyei
Alex Antwi- Adjei
- Ghana Communication Technology University (GH)
Adepa Akosua TwumasiSenior author
- Ghana Communication Technology University (GH)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Digital Marketing and Social Medialevel 3 · 1.00
Technology Adoption and User Behaviourlevel 3 · 0.98
Consumer Behavior in Brand Consumption and Identificationlevel 3 · 0.98

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 5, 2026
2025 · The Business & Management Review · 1 citations
https://openalex.org/W4406410309