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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

The TESCO Club Card Loyalty Programme: The Gold Standard

2022Palgrave studies of marketing in emerging economiesBook Chapter

10.1007/978-3-031-11661-2_3 Full text1 citations

Authors

2 authors across 2 institutions in 2 countries.

David Eshun YawsonFirst author
- Ghana Institute of Management and Public Administration (GH)
Fred A. YamoahSenior author

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Customer Service Quality and Loyaltylevel 3 · 1.00
Consumer Retail Behavior Studieslevel 3 · 0.98
Customer churn and segmentationlevel 3 · 0.98

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 5, 2026
2022 · Palgrave studies of marketing in emerging economies · 1 citations
https://openalex.org/W4312896879

The TESCO Club Card Loyalty Programme: The Gold Standard · Sankore