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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

A Conceptual Framework to Unmask the Relationship between Marketing Mix Strategies, Marketing Culture and Sales Performance of Ugandan Manufacturing Firms

2023Journal of Service Science and ManagementJournalOpen access

10.4236/jssm.2023.166037 Full text2 citations

Authors

5 authors across 2 institutions in 2 countries.

Mabel Birungi KomundaFirst author
- Makerere University (UG)
Aihie Osarenkhoe
Daniella Fjellström
Justus Katusabe
- Makerere University (UG)
Victor NyongyeraSenior author
- Makerere University (UG)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Customer Service Quality and Loyaltylevel 3 · 0.99
Consumer Behavior in Brand Consumption and Identificationlevel 3 · 0.97
Innovation and Socioeconomic Developmentlevel 3 · 0.96

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 8, 2026
2023 · Journal of Service Science and Management · 2 citations
https://openalex.org/W4388929502

A Conceptual Framework to Unmask the Relationship between Marketing Mix Strategies, Marketing Culture and Sales Performance of Ugandan Manufacturing Firms · Sankore