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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Does Advertising Help Improve Consumer Purchasing Behavior toward Insurance Products?

2022Open Journal of Social SciencesJournalOpen access

10.4236/jss.2022.1012004 Full text3 citations

Authors

4 authors across 3 institutions in 3 countries.

Francis OseiFirst author
- Central University of Technology (ZA)
Francis Nii Adjabeng
Samuel Owusu-Mensah
- Kumasi Technical University (GH)
Alfred AtakoraSenior author
- Kumasi Technical University (GH)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Consumer Behavior in Brand Consumption and Identificationlevel 3 · 1.00
Consumer Retail Behavior Studieslevel 3 · 0.99
Customer Service Quality and Loyaltylevel 3 · 0.99

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 8, 2026
2022 · Open Journal of Social Sciences · 3 citations
https://openalex.org/W4313026528

Does Advertising Help Improve Consumer Purchasing Behavior toward Insurance Products? · Sankore