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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Brand awareness, word-of-mouth and willingness-to-pay (WTP) high price · Sankore

Brand awareness, word-of-mouth and willingness-to-pay (WTP) high price

2022International Journal of Research in Business and Social Science (2147-4478)JournalOpen access

10.20525/ijrbs.v11i6.1960 Full text3 citations

Authors

3 authors.

Peter Kwasi OppongFirst author
- Kwame Nkrumah University of Science and Technology (GH)
Joseph Owusu
- Kwame Nkrumah University of Science and Technology (GH)
Wilberforce Owusu-AnsahSenior author
- Kwame Nkrumah University of Science and Technology (GH)
as printed: Wilberforce Owusu Ansah

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Consumer Behavior in Brand Consumption and Identificationlevel 3 · 1.00
Customer Service Quality and Loyaltylevel 3 · 1.00
Digital Marketing and Social Medialevel 3 · 0.99

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 5, 2026
2022 · International Journal of Research in Business and Social Science (2147-4478) · 3 citations
https://openalex.org/W4296579853