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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Corporate allies or adversaries: An exploration of the relationship between public relations and marketing among Ghanaian practitioners

2022Journal of Marketing CommunicationsJournal

10.1080/13527266.2022.2105932 Full text3 citations

Authors

2 authors across 2 institutions in 1 country.

Albert Anani-BossmanFirst authorCorresponding
- UniMAC-GIJ (GH)
Samuela Akosua Agyapomaa ObengSenior author
- University of Ghana (GH)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Public Relations and Crisis Communicationlevel 3 · 1.00
Marketing and Advertising Strategieslevel 3 · 1.00
Corporate Identity and Reputationlevel 3 · 0.99

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 5, 2026
2022 · Journal of Marketing Communications · 3 citations
https://openalex.org/W4290629766

Corporate allies or adversaries: An exploration of the relationship between public relations and marketing among Ghanaian practitioners · Sankore