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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Marketing Communications in Emerging Economies: Conclusions and Recommendations

2022Palgrave studies of marketing in emerging economiesBook Chapter

10.1007/978-3-030-81337-6_12 Full text3 citations

Authors

5 authors across 5 institutions in 3 countries.

Stanley CoffieFirst authorCorresponding
- UniMAC-GIJ (GH)
- Ghana Institute of Management and Public Administration (GH)
Thomas Anning‐Dorson
- University of the Witwatersrand (ZA)
- UniMAC-GIJ (GH)
as printed: Thomas Anning-Dorson
Robert Ebo Hinson
- University of Ghana (GH)
- UniMAC-GIJ (GH)
as printed: Robert E. Hinson
Genevieve Bosah
- UniMAC-GIJ (GH)
Albert Anani-BossmanSenior author
- UniMAC-GIJ (GH)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Digital Marketing and Social Medialevel 3 · 1.00
Marketing and Advertising Strategieslevel 3 · 0.99
Consumer Behavior in Brand Consumption and Identificationlevel 3 · 0.98

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 8, 2026
2022 · Palgrave studies of marketing in emerging economies · 3 citations
https://openalex.org/W4205767554

Marketing Communications in Emerging Economies: Conclusions and Recommendations · Sankore