Decoding non-muslim consumer behavior: The mediating role of brand image in halal kopitiam purchases
2025Review of Business and Accounting ResearchJournalOpen access
10.62941/rbar.v2i2.132Full text2 citations
2025Review of Business and Accounting ResearchJournalOpen access
10.62941/rbar.v2i2.132Full text2 citations
5 authors across 5 institutions in 2 countries.
Assignment is probabilistic — a work belongs to several fields in proportions.
Several sources describing one work is the point — it means the record rests on more than one authority.
2025 · Review of Business and Accounting Research · 2 citations
https://openalex.org/W4410207431